Yesterday, Sawbuck was named as one of five finalists for the Inman News 2008 Innovator Awards in the category of Most Innovative Brokerage. We thought we had a shot at being nominated, but were really excited to see it in print.
Inman is the real estate industry’s leading news organization; the awards will be presented at next month's Real Estate Connect conference in San Francisco. I'll be out there (I'm a speaker on a panel titled "Building a Brokerage Brand in a Web 2.0 World") to see who wins. My advanced statistical analysis tells me we have a 20% chance of winning, and the competition is stiff (especially from "alternative broker" poster-boy Redfin), so this probably as far as we go. But, as they say at the Oscars (usually with pursed lips), "it's an honor just to be nominated".
If nothing else, this is great validation for what we are doing. We are really trying to do something new, combining the Real Estate 2.0 ethos of free information, powerful online tools, transparency and savings through efficiency with the best of "traditional" real estate -- top local agents who know the neighborhoods and offer great, personal service. It is certainly gratifying to have our industry recognize us; but it's even better when regular people become Sawbuck devotees.
Guy Wolcott on
Tuesday, June 17, 2008 10:54 AM |
Sawbuck Business
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